12/9/2023 0 Comments Spotify music barFor instance, it’s rarely the case that your bar should be playing overly energetic, pumping house music during the afternoon. Others may only open for a few hours on weekend evenings or during summer afternoons beside the pool.Ĭreating the right environment will mean selecting an appropriate playlist for the time of day, choosing the genres that work best as well as the most-suitable energy levels. First, think about the ideal environment you want to create – does the function of the space shift throughout your opening hours or remain the same? Some bars might serve food throughout the day, for instance, before evolving into a more vibrant, energetic atmosphere for drinks. There are many factors to consider when creating your perfect bar playlist. What Does Your Perfect Bar Playlist Sound Like? Ensuring your customers have the best possible experience, that the drinks flow and your bar remains busy, takes a considered approach and the right kind of tools. However, before you head over to Spotify and find a playlist of popular hits, be aware that this is neither legal nor the smartest option for your business. It can impact their mood and energy, it can encourage them to have conversations and, ultimately, it influences the way they spend. That includes not just the genres and styles of music you choose to play but also the energy and volume.Ĭarefully considered bar music will create the ideal soundtrack to your customer’s experience. Selecting suitable background music for your bar is essential. As social places, it’s vital that bars use music to create an atmosphere where people feel they can relax, meet friends and unwind. Why is music in bars so important?Īrguably, music is more important in bars than anywhere else in the hospitality industry. The one thing they all share is the need for considered background music – playlists which improve the atmosphere of their space and enhance the customer experience. Some are refined and sophisticated, others sleek and cool, and some are unfussy places that simply offer a good time. There are neighbourhood wine bars, where locals gather around street-side tables. There are the many pubs, taprooms and brewhouses, pouring beers and local craft ales. There are cocktail bars where mixologists serve up bold new flavours and creative combinations. A visit to any large city is likely to offer up all kinds of options. Spotify, in contrast, has no revenue stream beyond subscriptions and ads, neither of which pays the bills.There is an endless variety of bars out there in the world. While the iPhone maker likely also makes no money from its streaming music service, that’s not a problem: Apple Music is simply another part of the ecosystem that drives hardware sales. Spotify has also been left behind by Apple Music and others in terms of lossless music and spatial audio. A price rise may help a little, but likely not enough. Streaming music is a very tough business to be in, with the bulk of the subscription revenue going straight to music labels, and the little remaining balance being eaten up in operating and marketing costs. While Spotify insists it prioritizes growth over profit, there’s no sign that the company has a clear plan for ever achieving profitability. The company made a net loss of €302 million (around $333 million) this quarter, versus a loss of €125 million (around $138.5 million) in the same quarter last year. The company also highlighted an 11% growth in revenue to €3.2B ($3.5B).Īll the same, the company is still losing money, and The Verge notes that its losses more than doubled year-on-year. Paying subscribers grew 27% year-on-year to 220M, and monthly active users increased 17% to 551M. The company reported “a very strong quarter” as revenue and subscriber numbers both exceeded its own guidance for the quarter. Spotify subscriber numbers grew significantly in the second quarter of the year, says the company, citing big growth in both free and paying users …
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